"Bambola" (Italian for "doll") examines the female imagery on Italian entertainment TV that is characterized by a variety of showgirls. Revealing costumes, heavy make-up and cosmetic surgery form the foundation of doll-like stereotypes which serve as orientation for young Italian girls.

As a general term for these female characters the word "Velina" has established itself. It comes from the satirical news show "Striscia la notizia", which exists since over 30 years and still has more than 4.5 million viewers every day.

After a career as "Velina" some of them work as anchorwomen, where they must master the challenge of presenting not only content, but their own bodies as well. There are practically no alternative images of women available, particularly during prime time.